Branding

Thou Shalt Lock Down Thine Trademarks, Assets, and Branding !

Author: Gano LemoineOn: Jul 29Categories: Brand development, Branding, Business Development, Copyright, Corporate Formalities, Corporate Governance, Entrepreneurs, LLC - Incorporation, Logo, Music Business, Music Licensing, Music Publishing, Public Domain, Tech Company, Television Production, Trademark, Trademarks, Video Game, Video Game Company, Video Game Design, Video Game Development

A recent conversation with the owner of a growing business yet again emphasized how critical it is to get your branding and trademarks established as early as possible. The Coca-Cola logo is an example of a widely-recognized trademark representing a global...

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OEN PubTalk – Is brick and mortar retail dead?

Author: Gano LemoineOn: Mar 16Categories: Brand development, Branding, Business Development, Entrepreneurs, LLC - Incorporation, Trademarks, Uncategorized

Wednesday I attended another session of the excellent Portland area PubTalk series, this one on the topic of whether brick and mortar retail is dead. Panelists included Emma Mcilroy, co-founder of Wildfang apparel for hip Tomboy types (her description,...

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Crowdfunding – Preparation, Do’s and Don’ts

Author: Gano LemoineOn: Aug 18Categories: Brand development, Branding, Business Development, Copyright, Corporate Formalities, Corporate Governance, Entrepreneurs, LLC - Incorporation, Music Business, Music Licensing, Music Publishing, Novel Writing, Parody, Producing, Screenwriting, Television Production, Trademark, Trademarks, Uncategorized

Crowdfunding through sites like Kickstarter, IndieGoGo, Crowdfunder, and the like, is an increasingly popular method of funding a project, product or company. Those approaching a crowdfunding effort should prepare from a legal perspective long before...

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Branding and Trademarks and Logos – Oh My!

Author: Gano LemoineOn: Jun 18Categories: Brand development, Branding, Business Development, Copyright, Corporate Formalities, Corporate Governance, Entrepreneurs, Fair Use, LLC - Incorporation, Logo, Public Domain, Trademark, Uncategorized

comprehensive strategy for protecting a business's brand, trademarks, and logos

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